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Thinking Digital – team take outs
We had the privilege of providing PR support to Thinking Digital this year. Two of the team attended. Here’s PR Consultant David Brookbank’s take on day two of the conference. One of the best things...
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Thinking Digital – Team takeouts #2
Emma Pybus was the other member of the Sarah Hall Consulting PR team to attend Thinking Digital. Here’s what she learned from her day out listening to some of the world’s most innovative people....
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Holiday wisdom: why regular time out should form part of your business plan...
I’m two days away from heading home after a fortnight in Greece and am looking forward to getting back into the office. It’s a great reminder of why taking regular time out should form part of your...
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Using Hemingway to sharpen your written content
“All you have to do is write one true sentence. Write the truest sentence that you know.” So said Ernest Hemingway, Nobel Prize winner and one of the world’s most respected authors. Singled out for his...
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FutureComms15: What does the future have in store for PR and comm’s?
I’m at the Crystal in London today for the FutureComms15 conference to see what the future has in store for PR. I’m going to try and live blog key take outs but you can also follow @Future_Comms and...
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FutureComms15: The death of SEO & the rise of the brand story
Next up today at FutureComms15 is a panel debate titled ‘The death of SEO & the rise of the brand story’. It’s chaired by Neville Hobson with Alex Myers, Gem Griff, Max Tatton-Brown, Carlos Menezes...
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FutureComms15: Using social media in crisis comms
Chris Webb is presenting this session on how media reporting of major incidents has changed in recent years. Next month is the 10th anniversary of the London bombings. At the time Chris was appointed...
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How to grow your business and use digital to do so
Newcastle University runs a GOLD Network for its graduates with the aim of providing its alumni with opportunities to acquire new skills, make business contacts and provide a social network. Its...
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Made to measure: why PR campaigns need measurement and evaluation
Measurement matters It’s a fact that the majority of PR practitioners still don’t measure and evaluate well. Ask around and the reasons why will often be the same: client disinterest, lack of budget,...
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Journal online content to move to ChronicleLive
The Journal’s online content will shortly be housed on Chroniclelive, creating a one-stop-shop for local news. Here’s the statement explaining the move by Trinity Mirror North East’s editor-in-chief...
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LinkedIn sexism debate: Charlotte Proudman has made it harder for others to...
Charlotte Proudman One of the hot topics on Twitter this week was the case of Charlotte Proudman, who publicly shamed a partner at law firm Brown Rudnick for calling her LinkedIn profile picture...
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Five essential elements to organising an excellent event
At events, every little detail matters Events have always been part of the PR practitioner’s tool kit but if you’re new to organizing them or are ready for a refresh, here are some handy hints to make...
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Mumpreneur: How to patronise working mothers
I’m a mum who runs her own business – not a mumpreneur Language is important in tackling lazy stereotypes, addressing equality and celebrating a multi-billion pound market. eBay recently published...
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PRstack: a path to efficiency and excellence for public relations practitioners
The second PRstack book launches today and this latest ‘how to’ guide doesn’t disappoint. Walking public relations practitioners through 30 different tools that can help improve every day practice,...
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Tech tips: What PR practitioners have learnt from Silicon Valley
Tech is revolutionising a wide variety of industries as the Sunday Times Hiscox Tech Track 100 league table shows. Marketing and public relations is no different. When I first started out in public...
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#FuturePRoof: the largest ever conversation about the future of public relations
#FuturePRoof the book#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting the value of public relations, has launched today. The book aims to kick start the biggest...
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Mind the pay gap: How to achieve parity in PR
#FuturePRoof #FuturePRoof launched earlier this month with the purpose of asserting the value of public relations as a management discipline. A new chapter is being shared every day on the site. Here’s...
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Are you ready to #GetChartered?
Chartered Public Relations: Lessons from Expert PractitionersThe Chartered Institute of Public Relations (CIPR) has simplified the route to Chartered Practitioner status, widening eligibility for...
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Key considerations for start-out public relations consultants
Image from Noemifairy.com I regularly get asked for advice by people interested in setting up a public relations consultancy. Here are a few of my top tips if you want to go it alone as a contractor....
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